The Most Useful American Business Words

Here’s a list that will come in handy for any student enrolled in an English as a Second Language (ESL) School.

Account: the amount of money deposited with a bank, as in a checking or savings account: My account is now with First National.

ATM: an automated teller machine (outside some banks) that dispenses money when a personal coded card is use:We ran out of cash, but we were able to use the ATM to get some more.

Bank loan: a loan given by a bank; to be repaid with interest on or before a fixed date: As they didn’t have enough cash to buy a car, they had to apply for a bank loan.

Bankrupt: financially ruined: The company went bankrupt.

Brainstorm: try to solve a problem by thinking intensely about it: We brainstormed all afternoon in order to find a name for the product.

Branch: an administrative division of some larger or more complex organization: The company has branches all along the East coast.

Budget: a sum of money allocated for a particular purpose: The drugstore runs on a budget of a million a year.

Corporation: a business firm whose articles of incorporation have been approved by a state: Ours is a public service corporation.

Demand: the ability and desire to purchase goods and services: The demand exceeded the supply.

Deposit: a payment given as a guarantee that an obligation will be met: A previous deposit is required in order to guarantee the transaction.

Empower: to give or delegate power or authority to: The boss empowered her assistant to sign the contract.

Exchange rate: the ratio for exchanging currency of one country for currency of another: What’s the current exchange rate from the dollar to the euro.

Firm: the name under which members of a business organization own or operate one or more establishments: I worked for a brokerage firm.

Funds: assets in the form of money: Funds have been increasing in the last week.

Guarantee: a written assurance that a product or service will be provided or will meet certain specifications: This product has a one-year guarantee.

Lease: a contract granting use or occupation of property during a specified time for a specified payment: We rented out apartment on a two-year lease.

Mortgage: a conditional conveyance of property as security for the repayment of a loan: He took out a mortgage on his house to pay off his debts.

Supply: the offer of goods and services for sale: Food supplies are running low.

Transaction: the act of transacting within or between groups (as carrying on commercial activities): No transactions are possible without your signature.

All these words are going to help you understand better economy and economic news that bomb us every day. Do not get lost, study them thoroughly and expand your vocabulary. Remember practice makes perfection.

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Residual Income Business – Words and Actions of a Champion

It is a known fact that the right attitude can lead to success in life. It is also true that the right attitude followed up by the right actions can ensure a level of success that may not be attainable by people who don’t believe in such synergy.

When it comes to owning a residual income business the need for a great attitude and a great action plan is also very important. Having these two factors are the primary ingredients for long term growth within an organization of this sort.

Having a great attitude can mean a few different things within the context of a new money making venture. It could mean believing that you will be a success beyond just saying it. It means knowing it like you know the sky is blue. A great attitude could manifest itself in the showing of others how to replicate your efforts with the same vigor that you possess.

A great action plan is the second half of the success equation as it involves actually doing the things that are needed to help a new organization grow. The most critical time of a new company is the initial 3-12 months after its inception because this is the time when the owners can gauge their viability in the marketplace.

Taking the right steps within this time will increase the likelihood of a new venture getting off on the right foot. Otherwise missteps and in this case non-steps could slow a business to a crawl and eventually to a stop.

Marketing for an organization is essential and should be implemented from day one. This type of thinking seems to be a no-brainer but a lot of residual income business owners feel it best to join up and then leave it to build itself.

Obviously this is not the way to go if you want to have success in a residual income business. Positive thinking plus positive actions will equal positive results.

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Start a Lawn Care Business – ‘Word of Mouth’ Marketing Magic

Lawn care business owners always talk about how effective ‘word of mouth’ marketing can be but not many of them realize how they can fully maximize the benefits of this concept. All too often, an unsatisfied customer will tell ten people about the bad service that they received from a lawn care company but a satisfied customer will tell only a few people about the outstanding service that they received (or maybe not tell anyone at all).

So it seems that just providing good service is not enough if you really want to get your customers talking about you to their friends and associates. Here are some additional ideas to market your lawn care business using the magic of ‘word of mouth’ marketing.

Unique Customer Experiences

Create unique or memorable experiences for your customers that are so interesting or humorous that they just can’t help telling their friends about it. Dressing up as a cartoon character every now and then and mowing their lawns to give their children a laugh is one example.

Work with other Businesses

If getting word of mouth business through your customers is difficult try getting it from other business professionals. Try forming loose alliances based on trust where you mention their business to your friends and associates and they, in turn reciprocate.

Get Involved

Become more active in your community. Support local events and charities and network with professional associations. Being out there in the public spotlight is one way to get people talking about you. You should also make the most of online communities specific to your local area.

Offer Incentives

Offer incentives to get customers talking about your business such as offering them a discount if they refer friends to your lawn care service.

Give the Impression of Scarcity

Create an impression in customers minds that your business is really busy (the phones are ringing constantly with inquiries) and that it would be really difficult to find the time to squeeze any more customers in at the present time. Creating an impression that your services are scarce can make consumers desire your services even more. This is a strange concept but it seems to work in business a lot of the time

People love to talk about a success story or may use your business as an example when proving to friends how strong, or weak the local economy is.

Do something really different

Think outside of the box here and proceed cautiously. If you can do something that really lets you to stand out in the local community and gets people talking, then the resulting publicity and media attention can be incredible for your lawn care business.

Encouraging people to talk about your company and services in a positive way is the best way to start your lawn care business and expand quickly. Word of mouth marketing is free and highly effective!

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Lawn Care Business ‘Word of Mouth’ Marketing

‘Word of mouth’ marketing is so important for businesses in the service industry and the lawn care business is no exception.

‘Word of mouth’ refers to the business that you can pick up simply by having people talk about you. This can sometimes be through a referral from one of your satisfied clients or can be just from people hearing about you in some other way.

While most lawn industry players now recognize the importance of ‘word of mouth’ marketing for a lawn business, not many fully understand how to take control of it and encourage it to spread even more. After all, ‘word of mouth’ marketing is free and the leads that it provides have been warmed up to some extent.

If you really want to get your customers to mention you to their friends and associates then just providing a high level of customer service in your lawn care business is not enough. Here are some ways to improve ‘word of mouth’ marketing for a lawn business.

How to get Customers Talking about your Lawn Care Business

1) Over-Deliver

One great way to impress your customers and encourage ‘word of mouth’ is to always go the extra mile if possible. Provide the services that you have agreed to and then always be on the lookout for other small things that you might be able to do to help. These tasks may only take five minutes but they can go a long way towards impressing a customer.

2) Create Unique Customer Experiences

Make your customer’s experience with your business simply unforgettable. Make your service such an interesting or humorous part of their day that they can’t help but tell friends about you.

3) Position your Lawn Care Business in the Minds of your Customers

Make sure that you keep reminding your customers that you are there. Having some kind of regular communication with them aside from an invoice is a good way to build and maintain a positive relationship. Send them a newsletter that offers them valuable information on topics like lawn maintenance and gardening. Send out cards or gifts at Christmas time wishing them well and thanking them for supporting your business throughout the year.

Remind them that you care by frequently asking them if they are happy with your service and if there is anything that you could do to improve. Customer surveys or feedback forms are a good way of doing this.

4) Ask your Clients for Referrals

One of the easiest ways to get people talking about your business is simply to ask them. Without being too pushy you can let them know that you are trying to expand your business and would really appreciate it if they could pass on some of your business cards or flyers to their friends and neighbors. You can even take this one step further by preparing a referral letter and asking your clients to email or mail it to their friends. If you are polite in your approach, cover any expenses such as postage and even go as far as offering them a small gift for their efforts then they should be happy to help you out.

5) Incentives

Offer customers a strong incentive to talk about your lawn care service by offering them a big discount off their next invoice if they successfully refer customers to you. The best way to do this is to offer both parties a discount for a successful referral so that your clients don’t feel like they are taking advantage of their friends and contacts.

6) Create the Impression of Success

If you tell people that your business is really busy and that you are almost unable to take on any new customers then you are creating an impression of scarcity and you may find yourself in demand even more. People always want something that it seems they cannot have and they may feel particularly special if you can find time to service their lawns or the lawns of one of their friends. Let your clients know that you are currently only able to take on two or three new accounts and that you would be happy to reserve these places for any of their friends or relatives.

People like to talk about successful companies and may use your case as an example in discussions about how well the economy is going.

On the other hand, if you let word get around that you don’t have enough work then people are inclined to think it is due to your poor services rather than feel sorry for you and they may not want to send business in your direction.

Encouraging ‘Word of Mouth’ in the Community

1) Community Involvement

Support community events and local charities. Getting out there in the public eye and being seen to do some good for the community is one way to get some positive buzz about your lawn business in motion.

2) Business Alliances

Try forming loose alliances with similar businesses where by you mention their services to your friends and associates and they, in turn reciprocate by mentioning your services.

3) Media and Publicity

Some kind of publicity stunt or media attention can work wonders in getting your name spread around your community. This kind of community or media attention can be amazing for your business but you must proceed cautiously to ensure that the attention is positive.

By thinking of ways to encourage ‘word of mouth’ to spread among your customers and the community you can enhance your lawn business marketing efforts and tap into a free stream of new prospects.

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What Did You Just Say? Annoying Business Words and Phrases

“It is more fun to talk with someone who doesn’t use long, difficult words.”

Winnie the Pooh

As a list and numbers obsessed society, I thought I would share My 18 Most Annoying Business Words & Phrases. Sadly these are heard repeatedly and at all levels. When I hear them I cringe and simply shake my head. Why / when did we evolve into thinking that the fancier the words we use the smarter we seem? In reality, we should simply use the words we mean. Say what you mean, mean what you say. I know, obviously too simple. In the spirit of simplicity and getting to the point, here are my 18 Most Annoying Business Words & Phrases.

Dialogue (Say “talk” when you mean “talk” I would like to talk to you; I have no desire to dialogue with you!)

Each and every (What you mean to say is “every.”)

You know (No, I don’t know; if I knew, I wouldn’t be asking.)

Key Learnings (Are key learnings more important than plain old learnings?)

Seeking input (I may be seeking answers, advise, information or knowledge; don’t really know what input is? See dialogue.)

All things being equal (Things are never equal; when are “all” things equal?)

Bandwidth (As in, “I don’t have the bandwidth to take on that project.” I may not have the desire, time nor education / intelligence. See dialogue, seeking input.)

Positive role model (Really? Do you want a negative role model?)

Level playing field (Aren’t all fields level? If they weren’t we couldn’t walk on them. Seriously?)

Deliverable (Do you mean results.)

Forewarn (warn)

Same difference (if it’s different, it’s not the same. Oh, is this in the spirit of jumbo shrimp, accident plan, clearly confused and all those other wonderful oxymoron’s.)

Utilize (What you mean is “use.” Use “use” when you mean “use.” I use my experience, skills and knowledge; I don’t utilize them!)

Paradigm shift (As in a change from one way of thinking to another. So what we’re experiencing / requesting is a change in process. Not a paradigm shift in process.)

To be perfectly honest (I would rather you lie to me. To be honest is enough.)

On the same page (As in, are we on… unless we’re reading the same book together, we don’t need to be on the same page. Now, there may be times I need you to agree with me… )

Think out of the box (Think differently, creatively, analytically, etc. What does a box have to do with it?)

But (Try using however.)

There you have it, my annoying list. How many of these words / phrases have you used? When was the last time you used them? In what context? Do any of these make you cringe? What words / phrases would you like to add to the list? Please share with us.

Yes, I am seeking input from each and every one of you and to be perfectly honest, I hope everyone thinks out of the box. All things being equal, I hope to be a positive role model in the paradigm shift of business dialogue. You know, by utilizing key deliverables we could change the bandwidth of communication.

Sorry, couldn’t resist. Yes I am Laughing Out Loud. Remember, say what you mean, mean what you say.

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